The Shirts Are Real Now
Five years ago I wrote that Krazed Living was an idea I hadn't built anything you could hold yet. That changed this week. Three shirts are live. Not mockups in a file somewhere — real shirts, printed, shipped, and worn. I ordered the samples first because I don't sell what I haven't held. They came in, I looked them over, fixed what was wrong, and then we put them up. Programmed to Lose, Recoded to Win. I was written off more than once. Most people who get written off stay there. This one is for the ones who rewrote the story instead. Live on Purpose. My friend Merri coined the phrase. It's a decision you make before the coffee's done — pay attention, be where you are, love the person in front of you. Break the Cycle. The fist through the stone ring. Some of us are the first in our family line to say it stops here. That's not a slogan. That's a job. Each shirt carries a small code on it. Scan it and it takes you to the shop. I like that. The shirt points bac...